Corporate partnership · Merry Midland Art Crawl

Give your people a reason to stay.

One free night, citywide, when Midland's art, music and makers are out at once. Put your company's name on the part of it you make possible.

  • Friday, December 4, 2026
  • Free and open to everyone
  • Partnerships $500 to $15,000
Book a 15-minute call See the options

Talk with us by Friday, November 6 so your name makes print — 14 days left.

  • 7 daysFrom crawl night to your impact report
  • 500+Guests reported at the August 28 crawl
  • 45Business partnerships: venues as galleries and stages
  • 501(c)(3)Cultura West · EIN 92-3680378

The problem you already have

You can recruit people to Midland. Keeping them is decided after hours.

Every employer in the Basin competes for the same mid-career talent. The offer letter is half of it. The other half is whether a spouse, a family or a 28-year-old engineer can picture a life here.

A 2026 Texas A&M study for the Midland Development Corporation found Midland ranks well on athletic fields and sidewalks and short on restaurants, coffee shops, trails and places to go. It recommended treating quality of place as economic infrastructure, like roads.1

Gallup and the Knight Foundation found the same across 26 cities: people stay where there are social offerings, openness and beauty, ahead of jobs.2

Aerial view of downtown Midland with tents and crowds on the lawn during Arts & Culture Day

What the Midland Art Crawl is

No table to buy. No dress to buy. No babysitter to book.

Four Fridays a year, local businesses become the galleries and the stages. Nobody buys a ticket. Kids come. Artists keep 100% of what they sell. A gala table buys eight people a seat. This buys everyone else the door.

Two guests smiling at a table at The Waystone during the crawl
A Friday at The Waystone
Three young musicians playing guitars on stage
Open mic, Cotton Flat Records
Artist painting a large canvas on an easel
Live painting, The Blue Door
Guests browsing artwork at a gallery member show
Member show, The FaFa Gallery
Guest walking past a wall of colorful paintings
Guests with the work

What your people get

A night your team can bring anyone to.

The recruit visit

Fly a candidate in on a crawl Friday. Walk five stops in two hours and show them a Midland they didn't expect. We send you the route a week ahead.

A team night that isn't a dinner

Come as you are, bring the kids, stay as long as you like. Nobody has to be "on," and nobody needs to know anything about art.

Hands-on volunteering

All Ages Experience stops need facilitators for a fixed run of 150 participants. Your people run one. It's counted, photographed and reported.

Proof for the people who ask

Every partner gets a short impact report within seven days: guests, artists paid and activity counts, with the method behind each number.

What you get back

Measured, reported, in your inbox within seven days.

500+
guests reported across five stops at the August 28 crawl
76,000+
views on crawl content in six weeks (Jul 24 – Sep 5, 2026)
+23%
venue-reported bump over a regular night
92%
of artists would recommend the crawl to another artist
103
artist showings across the last eight crawls
45
business partnerships, venues as galleries and stages
$38
spent per person per arts event beyond admission, nationally3
7 days
from crawl night to your report, every number with its method

Choose your impact · December 4, 2026

You don't buy a tier. You fund one thing the public receives.

Mark what interests you and we'll set up a quick call. Not sure? Tell us what your people would enjoy and we'll match it.

Winter Crawl Presenting Partner

1 available

Presents the crawl and underwrites the free public experience citywide. Your name is in the crawl title, and you are the only partner that may host a stop of its own.

Seed the Open Mic Partner

$6,500

1 available

Pays the musicians at the open stage: a paid anchor set plus four paid local slots. Brings an all-ages activity to the same stop.

I'm interested

Open the Doors Partner

$5,000

1 available

Underwrites the operations of a free December night: safety, site readiness, staffing, heat and cleanup.

I'm interested

Find the Art Wayfinding Partner

$5,000

1 available

Funds the route map, lit exterior venue markers, directional signs and the passport every guest carries.

I'm interested

All Ages Experience Partner

$3,500

One per stop

Brings one stop to life with a facilitated activity for kids, teens and adults. Pick from thirteen.

I'm interested

Pay the Artists Partner

$3,500

1 available

Funds a stipend for every participating artist, paid within fourteen days of the crawl.

I'm interested

Art for Everyone Accessibility Partner

$2,500

1 available

Funds the supports that let everyone take part: language, seating, sensory and print.

I'm interested

Crawl Stop Partner

$1,500

One per stop

Your name on one stop of the route, on the sign at the door and on the map.

I'm interested

Crawl Friend

$500

Unlimited

Your name on the map, the website, the sponsor wall and the report.

I'm interested

Every partnership includes mission-centered recognition, website and map inclusion, sponsor photographs, a post-crawl impact report and a fourteen-day right of first refusal on the same opportunity at the spring crawl. Season partnerships across all four 2027 crawls are available on request.

All Ages Experience · $3,500 per stop

Thirteen activities. Pick the one that fits your company.

Each one pays a local artist or facilitator and covers a branded kit, materials, setup, signage and reporting. Each runs for 150 participants, so what you fund is what gets counted.

  • Craft + lightLight the Way StudioGuests design paper lanterns with safe LED lights and add them to an installation that grows all evening.
  • Visual artWinter Community CanvasEveryone adds a painted mark to one shared winter artwork the city keeps.
  • CraftMake One, Take OneMake an ornament, hang it on the wishing tree, take home one a stranger made.
  • SculptureMidland in MiniatureSmall landmarks and storefronts that become one lit winter Midland by night's end.
  • Design + printWrap It BetterCarve a stamp, print your own wrapping paper, take a sheet home.
  • WritingPostcards from HomeWrite a December card to a Midland neighbor you have never met. We mail them.
  • LiteraryBlackout Poetry BarMake a winter poem from a donated book page. The best go on the wall.
  • Oral historyThe Story BoothSixty seconds on a Midland winter you remember, recorded and kept.
  • FilmOne-Minute MidlandFifteen seconds on your phone, cut into one film screened at the last stop.
  • Film + designTitle Card TableDesign the poster for a movie about your street.
  • MusicThe Winter MixtapeAdd one winter song to a shared playlist, published on Spotify after the crawl.
  • Music + craftFirst InstrumentBuild a shaker, then play one song on the open stage with everybody else.
  • FoodThe Family TableWrite down your family's winter dish. Every card becomes a page in a recipe zine.
  • Not sure which fits?We'll match one to your team on a quick call.I'm interested in a stop

Where your name appears

Recognition on the experience itself, not a table in the corner.

Recognition Presenting$15,000 Open Mic · Open the Doors · Wayfinding$5,000–$6,500 All Ages · Pay the Artists · Accessibility$2,500–$3,500 Crawl Stop$1,500 Crawl Friend$500
Name in the crawl title
May host a stop of its own
Passport and route map coverLogo, top
Route map, reverseLogoLogoLogoNameName
Lit venue markers and signsLogoWayfinding
Sign at your stop or activityName
This page and the websiteLogo + linkLogo + linkLogo + linkNameName
Home page through March 31
Story-led social feature
Sponsor wall, on site and socialLargestName
Named in the launch release
Named in the results release
Remarks at the opening
Post-crawl impact reportCoverNamedNamedNamedNamed
Right of first refusalFull season14 days14 days14 days

"This all-ages experience is made possible by [Your Company]."

How your recognition reads at the stop

How it works

Start with a fifteen-minute conversation.

  1. Tell us what interests you

    Mark one or more partnerships below, or leave it open and we'll suggest a fit.

  2. Talk with Stacy

    A 15-minute call about your company, your team and what you'd like your name on.

  3. Confirm when ready

    If it fits, we hold your spot and send a short agreement. Confirm by November 6 so your name makes print.

  4. Bring your team

    Friday, December 4. Seven days later, your impact report is in your inbox.

Let's talk

Tell us what interests you. We'll set up a quick call.

No commitment and no payment. Stacy reaches out within one business day to find a time, answer questions and talk through what fits your team.

What interests you? (pick any, or none)

No commitment and no payment. Cultura West is a 501(c)(3), EIN 92-3680378. We use your details only to follow up with you.

Questions

Before we talk.

Does filling out the form commit us?

No. It tells us what interests you so we can set up a call. Nothing is held or invoiced until we've talked and you confirm.

When do we pay?

After the call, if you decide to go ahead, we send a short agreement and an invoice from Cultura West.

What do you need from us?

A logo file and the name of the person who should get your impact report. If you'd like your team to volunteer or a recruit to walk the route, tell us and we'll plan it with you.

What if we miss November 6?

November 6 is the print deadline for the map, passport and signs, so we'd like to talk before then. After that, Crawl Friend is still open, and we can talk about the spring crawl or a 2027 season partnership.

Can we fund more than one crawl?

Yes. Season partnerships cover all four 2027 crawls. The December presenting partner gets first refusal on the full season.

Is our partnership tax-deductible?

Cultura West is a 501(c)(3) public charity, EIN 92-3680378. How your company treats the payment depends on your situation, so please check with your tax advisor. We're glad to provide whatever documentation they need.

Will our brand turn a venue into a sales booth?

No. Recognition sits on the experience you fund — the activity, the map, the sign at the door — not on product promotion. That keeps the night about the art and keeps your name tied to something people enjoyed.

Put your name on the night Midland goes out together.

Friday, December 4, 2026 · Talk with us by November 6.

Book a 15-minute callEmail Stacy

Midland Art Crawl is a flagship program of Cultura West.

  1. Permian Press, "MDC hears case for investing in workforce, quality of life," August 5, 2026.
  2. Knight Foundation and Gallup, Soul of the Community, 2008–2010.
  3. Americans for the Arts, Arts & Economic Prosperity 6, 2023.
  4. Crawl figures: Cultura West venue and artist surveys, Metricool, and the Cultura West impact tracker, Sep 2024 – Aug 2026. Photos: Abundance Photography.